AI Insights · Timothy · July 2022
Top 5 Film & Television Apps Performance in Africa Q2 2022
Explore the performance trends of the top 5 film and television applications in Africa during Q2 2022, with insights on downloads, revenue, and active users.
In the second quarter of 2022, the film and television app market in Africa saw significant activity across the top 5 applications. Here’s a detailed look at their performance, based on data from Sensor Tower.
Shahid - ﺷﺎﻫﺪ by MBC Group experienced peaks and troughs in its weekly revenue, starting at around $40.3K at the end of March and fluctuating throughout the quarter, ending at approximately $20.4K in the final week of June. Weekly downloads were initially high, peaking at 492K in early April, but saw a decline to about 60K by the end of June. Active users followed a similar trend, beginning at 448K and closing the quarter at 293K.
Netflix maintained a relatively stable weekly revenue, with slight increases, peaking at around $33.6K in late April and ending the quarter at about $30.8K. Downloads remained consistent, averaging around 225K weekly, with a slight peak at 249K in mid-April. Active users showed a steady increase from 4.08M at the end of March to 4.38M by late June.
Viu -Stream TV Shows & Serials from Vuclip, Inc. saw modest weekly revenue, fluctuating between $3.6K and $5.5K across the quarter. Downloads were highest at the start, with 291K in early April, and saw a resurgence in June, reaching up to 246K. Active users remained relatively stable, starting at 1.08M and ending at around 1.13M.
Disney+ entered the market strongly in mid-May, with weekly revenue reaching a peak of $141K initially, then stabilizing around $94K by the end of June. Downloads showed a strong start with 294K in early June, before settling at around 80K by the quarter's end. Active users rose sharply from 111K in mid-May to 377K by late June.
Finally, Showmax by Showmax s.r.o. had a steady increase in weekly revenue from $13.8K at the end of March to $35.9K by the end of June. Weekly downloads remained stable, averaging around 50K, while active users saw a slight decline from 1.39M in late March to 1.14M by the end of June.
For more detailed insights and data, visit Sensor Tower.
